PPC
PPC Stands for "Pay Per Click," and is used in online advertising. PPC advertisements generate revenue for Web publishers each time a visitor clicks on an ads. PPC is an attractive model for advertisers because they only have to pay for actual traffic generated by their ads. Search engines like Google & Bing also use the pay per click model, showing sponsored results along with other relevant results for searches.
According to research reports, Nine out of ten internet users prefer to click on paid search ads instead of an organic one.
PPC ads are strategic and highly targeted, which means your ads are shown in front of the audience which is relevant to your business.